"We do quality right from the start. Quality cannot be inspected into a product; it must be built into each step of the assembly process. A customer deserves quality. After all, a motorhome is a person's home away from home. They want the same quality in their motorized home as they demand in their stationary home."
Lex Tiffin, Bob’s youngest son, studied art at the University of Alabama before joining the company in 1998. His role is making quality the #1 goal in the manufacturing process. In this pursuit, Lex implemented in-line inspection and correction, which means quality exceptions are fixed immediately after they occur. By the time the product gets to the end of the assembly line, it is typically ready to go.